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How to create a "Hurry! Take Action Now!"
by Tony Vidler One of the ongoing challenge in marketing professional services is simply getting people to “act now”. We have to overcome the lack of urgency. Our service will still be there tomorrow, right? And usually the need to be addressed is a future need, and maybe well into the future….there is little urgency, […]
Professional Development For Financial Advisers Requires More Than Academics
by Tony Vidler One of the positive changes for financial advisers in this part of the world in the last year was a broadening of what can be considered Continuing Professional Development (CPD). Now, instead of solely focussing upon technical learning, we have a regime where authorised advisers have to map out their own […]
You COULD generate more referrals than you could handle…
by Tony Vidler Regular readers will know that I am a massive fan of using social media and other digital marketing tools and tactics, especially in professional services where we are trying to market our expertise, rather than sell a tangible product. My reasons are simple: we need to create recognition in our target markets […]
A Case In Point: The Difference Clear Strategy Makes In A Practice
by Tony Vidler Strategy. Probably the most misunderstood concept in business. Especially in professional services. Guess what happens in professional services then? Businesses get busy without having a clear strategy…and as a consequence are continually busy doing and creating systems and processes, but never feel like they are really getting any closer […]
Using LinkedIn To Get Business: When Is It Time To Go To The "Premium" Version?
by Tony Vidler How do you know when it is time – or worth your while – to upgrade from the free version of LinkedIn to the paid version? The answer is remarkably simple: “Go pro when you are ready to go prospecting”. Everyone starting out with using Linkedin needs to go through […]
To Be a Recognised Expert You Must Be Willing To Be A Target
by Tony Vidler One of the things I often suggest to professionals as a costless and effective way of marketing themselves is to get quoted in industry, local or national media. When that happens you then should make sure your target market knows about it. It is a promotional opportunity, and one which helps […]
The 9 Building Blocks of a Business Which Will Stand the Test Of Time
by Tony Vidler When it comes to building something to last the ancient civilisations can teach us a thing or two. Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them. When you are right […]
6 things Big Banks can teach us about building a super profitable business
by Tony Vidler It seems obvious, yet somehow it isn’t. The more you know about your customers the more business you can do with them. Can. Not “will do with them”….but “can”. Market and customer intelligence provides potential business opportunities – if you are able to act upon it. Take a tip […]
The "service" bit in your service business just might be the best ROI
by Tony Vidler A survey of over 500 global professional services firms thinking and plans for this year suggested to me that the more things change, the more they stay the same. The standout burning issue for most professional services firms remains attracting and developing new business as that was identified as a key […]
by Tony Vidler If you believe in the value of advice, then it makes sense to believe in the value of getting advice for yourself – or rather, for your business. Nearly every small business can benefit from having a robust governance structure providing strategic input (and insight), additional skills, accountability and excellent […]