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Sales management is more than “make the troops jump through hoops”
by Tony Vidler        The majority of professionals running practices have superb technical competency, and often have significant commercial management skills, but a very common shortcoming is “Sales Management” experience or skills.   The typical result of this shortcoming is that management of the revenue producers in a professional practice becomes a matter of making […]
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Who are your most valuable clients?
by Tony Vidler        It may seem an obvious question to many however understanding who the most valuable clients are to a firm is not actually universally known it seems.  There is often an innate understanding of who they are however it is often not underpinned by any analysis.   Even when there is, and […]
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The biggest personal productivity killer for Advisers
by Tony Vidler        Everyone would like to achieve more in less time.  They would like to have better business results for less work, and have more time away from the business.  Personal productivity – or business efficiency if you prefer – matters, and there are a host of things that can kill it, but […]
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How High Growth Firms Become Above Average
by Tony Vidler        A constant question from average professional services firms is “how do high growth firms do it differently?” It is certainly a question worth asking, as the performance difference is often dramatic. There are many things that high growth firms do differently and better than the market average of course, not least […]
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Should you be marketing to your existing clients?
by Tony Vidler        What do you want most from your marketing: 1.  More customers, or, 2.  More revenue?   Most marketing efforts are aimed at trying to convince strangers to bring their business to you.  New clients are good of course, and are in fact vital for the long term success of a business.   […]
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Gaining Insights From Listening To Customers
by Tony Vidler        Buying a “bread making machine” provided fantastic insight into the value of “listening”.  Specifically, how listening to customers leads to innovation which in turn can lead to decades of prosperity for a business.   The particular brand of bread-maker that was deemed absolutely essential to our household is made by an […]
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Sales Activity Can Be Gamified
by Tony Vidler        some things are timeless simply because they have stood the test of time, and focusing upon sales activity is one of them.  “Sales activity” as a concept is probably abhorrent to many professionals today, but it is simply about managing the inputs which provide the outputs that your business wants.   […]
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Outsourcing: Can that “expert” actually walk the talk?
by Tony Vidler        They say that the easiest people to sell to are the people who sell for a living, and there is a bit of truth to that.   Who the advisers turn to for advice in their business affairs often astounds me.  Nowhere is this more true than when it comes to […]
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5 Questions to Align Adviser AND Employer Interests
by Tony Vidler        A key to success for an advisory firm hiring other advisers is getting each parties interests aligned.  That is, getting the behaviour you want as an employer while ensuring that the new adviser is most likely to be getting the outcomes they want too.   There is a fundamental principle of […]
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Did You Do A Good Days’ Work?
by Tony Vidler        With all the report writing and problem solving it is often difficult to feel like you did a good days’ work…you were busy for sure, but was it a good days’ work?  Or was it just being busy on “stuff”?   There is a simple test for any professional feeling buried […]
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