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making-marketing-a-machine
Make Your Marketing A Money Machine
by Tony Vidler        One of the essentials for practice growth is to build a marketing machine that keeps producing money.  A money machine which is a combination of mini-systems and components that keeps the whole motor running at full speed.   Most professionals have elements of the marketing machine…but just elements.  They haven’t built […]
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It Is Okay To Be Profitable
by Tony Vidler        The first rule of business is “be profitable”, and that is a concept which appears to cause industry stakeholders some issues when it comes to judging financial advisory firms.   That pisses me off to be honest.   In any number of countries there is debate driven from government, consumer advocates, […]
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coaching-change
Are Your Clients Or Staff Coachable?
by Tony Vidler        Here is a question we should ask when contemplating taking on new clients:   “I can coach, but are You Coachable?”   It’s a tough question perhaps.  It is certainly a confronting question at the very least.  But is an absolutely necessary question…even if we don’t ask the client directly, it […]
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uber-your-practice
“Uber”-ise to transform a good practice into a GREAT business
by Tony Vidler        The million-dollar-question for financial advisers (literally!) is:   “How do I go about leveraging a good professional practice into a great business that is worth heaps?”   Answer: Uber-ise it.   The inherent assumption in this question is that one already has a good professional practice, so let’s take that as […]
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social-media-friend-request
To Friend or Not-Friend With Clients on Social Media?
by Tony Vidler        Connecting with clients on social media can lead to closer relationships and even genuine friendships , which equals greater lifetime value of the client, right?  But then….it can kill professional client relationships too.   So what is the right thing to do when it comes to befriending clients on social channels; […]
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Your Constant Output Problem Is Usually Really An Input Problem
by Tony Vidler        We like constant output…constant revenue coming in the door is the output we seek right?  Too often financial advice businesses struggle to achieve constant output though…it gets a bit “peak and trough”.   Well…when we have a repeated problem – like inconsistent results – we need a process.   Why?   […]
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building-a-profitable-practice
Building A Profitable AND Valuable Practice
by Tony Vidler        Building a profitable practice is is the first objective for practitioners, but building a sustainable profitable and valuable practice is even better isn’t it?   Many good practitioners achieve the objective of building a profitable practice easily enough. After all, that is little more than keeping the sales and revenue pumping […]
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Create Top Of Mind Awareness With Your Own Clients First
by Tony Vidler          Who do most people turn to first for financial advice? Whoever is “top of mind”…and who is that usually?   Their family.   Research in multiple countries and jurisdictions repeatedly shows that the number one source of advice for consumers who do not currently take financial advice from a professional […]
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The Advisory Practice Of The Future: Advisers Should Include Robo’s
by Tony Vidler        Robo’s are a threat to advice businesses in much the same way that a chilly bin is a threat to the sale of refrigerators. Most of us own both and use both, right? The advisory practice of the future will also be embracing multiple ways of delivering what consumers want…sometimes a […]
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coaching changes
This is why many Advisers (and practices) do not grow
by Tony Vidler        Growing productivity – or getting financial advisers to grow themselves and their business capability – appears to be a problem no matter who you talk to in financial services.  And it doesn’t need to be.   All too often the lack of growth in production levels by advisers or the lack […]
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