Uncomfortable with Referrals? No problem…there is another way…
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Uncomfortable with Referrals? No problem...there is another way...

June 3, 2015

by Tony Vidler

Being a firm believer that Word-Of-Mouth marketing is THE most effective form there is, I do bang on about being referable and engaging with the target market…but

REALITY CHECK: Some people just never feel comfortable giving referrals.

In fact there IS a good chance that you will jeopardise your existing business relationship by pushing for referrals (even if the pushing is only “ever-so-gentle nudging”).

For many professionals the safest course of action is to simply not ask.  Not even gently…the thinking being that one is better to keep a happy client, and maybe one day they will provide a referral, right?

Well there is a way that is somewhat more gentle than even “ever-so-gentle-nudging”…don’t ask for a referral.  Ask for a recommendation instead.

We aren’t playing at semantics here, as a recommendation is an entirely different thing to a referral.  A recommendation is something that the majority of satisfied customers are comfortable talking about.  They may not all provide it, but they are pretty much all very comfortable to at least discuss it.  So if you are a little uncomfortable sometimes with referrals, then no problem! There is another way…

In this weeks quick video we discuss the difference between referrals and recommendations, and how you can go about raising it professionally, and without pressure…

…watch the video to learn more… 

Related to this post:

How do you stack up when I take a sneaky peek at you online?

© 2015 Tony Vidler.  All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler.  Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
0
0
Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 307 other followers

sidebar_tony

Follow tonyvidler on

Comments (3)

Leave a Reply