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Taking advantage of Online Reviews
by Tony Vidler        Online reviews of virtually everything – including professional advisers – are now part of the landscape.  You can choose it ignore them, but they won’t ignore you.   Consumers are used to leaving their opinion about their service experience on LinkedIn, Facebook, Tripadvisor and a thousand others…and they will increasingly leave […]
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Why should they choose you?
by Tony Vidler        If you want ideal prospects to choose you over any number of other highly qualified professional advisers then you must have the ability to succinctly articulate what makes working with you special.  Why should they choose you? This is often referred to as having a “Unique Selling Proposition”, or USP.  While the […]
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Answer The 3 Questions That Help Them Choose You
by Tony Vidler        Your marketing objective is simple: Help ideal clients choose you.   The most important word in that sentence was “help“, and that is very different to “convince“, which is the typical marketing approach.  A great marketing process helps prospects move along the buying (decision-making) path by pre-empting their concerns and need […]
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