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3 Must Haves For Effective Marketing Copy
by Tony Vidler        For marketing copy to be truly effective it must have  “readability”. If something is easy to read and comprehend quickly then it will be effective – assuming the actual message wasn’t rubbish to begin with. If you have a good offer, or story, or service and can word that well then […]
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A simple approach to getting clients to ACT now
by Tony Vidler        We often find ourselves giving good advice only for clients to then dawdle over the implementation of it.  Getting clients to act NOW is a challenge.  Not acting on the advice presents a range of “risks” for clients of course as well as being frustrating for the adviser, and possiblu jeopardising […]
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Get clients saving more with the 10/30/60 Rule
by Tony Vidler        One of the biggest issues for advisers is to get clients saving more.  Getting them to do now what will be good for later means deferring instant gratification and the constant  “we wants”, even in countries where compulsory or incentivised retirement savings schemes exist.   A fascinating piece of work for any […]
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