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Building Your Reputation: Talk About The Elephants In The Room
by Tony Vidler        When Accountants struggle to be highly trusted then financial advisers are going to have a real battle doing so.  If the Accountants only get rated as “Highly trusted”  in professional ethics and honesty by less than half the population then what chance that an Insurance Broker will rank higher in the […]
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How Often Should We Contact Clients?
by Tony Vidler        “How much is too much contact?”   “How often is too often?” What is the right volume to contact clients? Much of the standard industry thinking around these questions is in fact quite dated I believe.  For example, go back not that many years and good marketers providing a lot of […]
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How can you tell if your practice is winning?
by Tony Vidler        A financial advisory practice may be doing well and making money without knowing whether it is winning or losing compared to the rest of the market.  You can be profitable, but still lagging the level of profitability of the bulk of the market.  Or you could be borderline profitable but well ahead […]
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You really do have to sell more to your clients.
by Tony Vidler        Your clients will stay with you longer and be more valuable to you if you cross-sell more products and services to them. You will be more valuable to them if you sell more of what you do to them. Yes, yes…I know…there is that word “sell” and it doesn’t sit well […]
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Why didn’t the client call ME?
by Tony Vidler        “Our clients did business with another adviser and didn’t call us to do it – Why?” How often have I heard this from advisers? Too often. It is possible that they just don’t think you are very good, or maybe they just don’t like you.  Maybe that is why…but then, why […]
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The 4 Cornerstones Of Practice Value
by Tony Vidler        Every self-employed financial adviser hopes to retire one day and cash in on their practice value.  It’s usually a big factor in their own retirement planning.  And so it should be, after what is usually decades of building a great business. Years of grind, rejection, self-investment and self-improvement and more than […]
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How do you know when you have a “great practice”?
by Tony Vidler        “Great” is so subjective isn’t it?  Having a “great practice” is a subjective assessment too…what is great to one adviser might be considered ordinary to another. But the true measure for each (I think) is: “When it is delivering the income and lifestyle that you imagined.” However, that outcome is potentially […]
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Where should your Professional Development focus be: becoming a Brilliant Technician or an Orchestrator running the show?
by Tony Vidler        Professional development is all the rage…the regulators and the professional associations and training providers in the compliance space are all putting it top of mind continuously.  And virtually all of them have an extremely narrow focus when it comes to the concept of developing a professional. They want to develope brilliant […]
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Engage, Engage, Engage…Make prospecting a PROCESS!
by Tony Vidler        If real estate is driven by location, location, location, then surely the prospecting process is driven by engage, engage, engage. I’ve previously posted about the problem with generating referrals consistently largely coming down to the lack of engagement with, and by, clients.  A process of engagement is also often the missing […]
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The 10 Things That Successful Advisers Just Do Better
by Tony Vidler        The most successful advisers just do better at some things than the average advisers…they are not necessarily better advisers. They just do some things better, and that makes them more successful.  Most of those things they do better are not actually about being a better adviser, they are about being better […]
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