messaging Archives - Tony Vidler

Details Matter: They Can Double The Return On Your Marketing

by Tony Vidler Details matter. That attitude was a significant contributor to Apple’s success. It was the centrepiece of Steve Jobs approach to design. It made him (and Apple) swags of money. While beautiful design is perhaps not really the forte of professional services firms, we do share something in common with Apple back when […]

Get Better Focus On YOUR Marketing Message

by Tony Vidler Getting attention in an era of message bombardment is tough, but there are techniques that can help you get better focus on YOUR marketing message. There is no doubt that professionals have to work that much harder to make valuable content stand out and get noticed. It is a challenge when we […]

One tactic to make people remember your message…in just another moment…

by Tony Vidler Ever wondered why infomercials or news broadcasts come up with lines like this: “XYZ Corporation closed its doors on customers today leaving 10,000 without the products they had paid for already…more on that shortly.” The “more on that shortly” part creates intrigue of course….but the reason why TV stations do this is […]

3 things your marketing message must do to get quick wins

by Tony Vidler “Long term marketing ideas are great, but what do I need to do to get some quick results?” A fair question…sometimes we need our marketing message to produce some pretty quick wins – which it can do if you get 3 things right. In this weeks Quick Tips video we discuss […]

Are You “Marketing” The Right Message?

by Tony Vidler Do you know what business you are in? Are you clear on what you achieve for customers? Does your marketing message reinforce that? Are you marketing what it is you actually DO, rather than what you know or who you are…or worse: you are marketing some other businesses products […]

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