innovate to differentiate

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Innovate to Differentiate (it CAN be done by professional services firms)
by Tony Vidler        One great way to differentiate is to innovate.  You do not HAVE to innovate to differentiate of course, but innovation definitely leads to differentiation. There is a perception that in order to innovate one must receive a flash of inspiration.  A blindingly brilliant epiphany-like moment.   Sometimes that happens.  More often […]
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