by Tony Vidler 
For any marketing message to be effective there are a number of things that one has to get right – but there is a bit of a formula!
The first “secret” in effective marketing messages is that they are written for an individual reader. We are trying to create the sense of the message being just for the reader, not all the other people on the subway or bus. The style is essentially that of a letter to an individual…a one-to-one conversation.
Moving beyond the style though there is also a structure to an effective message. There are 7 steps to getting the structure right, and in this weeks quick tips video we outline the 7 steps to structure an effective marketing message…..
Watch the video to learn more…
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