Get efficient to be most effective!
Quick Tips Videos & Sales & Marketing for Professional Services

Get efficient to be most effective!

December 4, 2013

by Tony Vidler

Which is more important: “efficient or effective?”

A recent discussion with a group fo professionals highlighted that little thought often goes into this basic business question.  Too many people seem to think that it is a question of one or the other, when the real goal is to be both in your business.

The question that poses of course is “which comes first?”

In this quick video we discuss the difference between the two, and which one you need to concentrate on first if you are building a great business.


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