Define the ideal client? Well it is "clientS" actually…3 of them.
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Define the ideal client? Well it is "clientS" actually...3 of them.

May 6, 2015

by Tony Vidler

Whenever we talk about target marketing and chasing an ideal client it seems to be assumed that there is just one “right client profile”.

Not true.

There are usually 3 target market client profiles that I recommend, as we have a commercial requirement to balance up the odds of getting the business levels we need with the size of the market segment.  To put that in really plain english we have to be chasing stuff that is worth chasing – but never losing sight of the ideal either.

I believe that most professionals – or most professional practices – should have 3 target market segments.  One of them the practice should focus on with its overall marketing, and the other 2 the individual professionals within the practice define and chase themselves.  It is all about balancing up finding enough bread & butter business (the stuff that puts on the table week after week) with the effort required to eventually succeed in a really tight and probably narrow niche.

In this weeks quick video we discuss the 3 target market segments, and why they all matter….and all are worth pursuing, but for different reasons.

…watch the video to learn more… 

Related to this post:

Marketing: follow the seam of gold, but don’t spend money looking for it

© 2015 Tony Vidler.  All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler.  Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
0
0
Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 318 other followers

sidebar_tony
Facebook: 0, Twitter: 13899, LinkedIn: 689

Follow tonyvidler on

Comments (0)

Leave a Reply