Big Ticks: The Best Stories For Professional Financial Advisers This Week

Information, ideas, tips…the articles for financial advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.
Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
“…Stop asking yourself, “What marketing tactic will work?”
Start asking, “What makes my business marketable in the first place?”…”
A detailed discussion of what is required to build a good referral network that produces results, and how to go about executing it…
Social media is constantly shifting and changing, and so too is how consumers are using it. So what do we have to change to keep up?
Some really good observations here on why so many businesses are beginning to look and sound the same, and an interesting suggestion on how to create some different positioining…
An interesting perspective here on where AI intersects with the buzz phrase “digital transformation”…
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