by Tony Vidler.
Everyone wants business to be as easy as possible, yet we so often make it harder than it has to be. What’s wrong with living on some low hanging fruit if there is more of it than you can eat?
Nothing is wrong with it – it’s smart business. It’s not always simple to recognise where the easy business is, but some very interesting and provocative numbers have caught my attention recently, and provided the answers to where the “easiest” business is to be had.
Simple and consistent content marketing of useful information to build trust and credibility, within your own network and clientele to begin with, is the most effective marketing spend. It is also the most effective way to get the low hanging fruit – and there is a lot more of it ready to be picked than most advisers realise.
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