by Tony Vidler
Everyone wants business to be as easy as possible, yet we so often make it harder than it has to be.
What’s wrong with living on some low hanging fruit if there is more of it than you can eat?
Nothing is wrong with it – it’s smart business. And it is a pretty easy way to start a new production period, such as when returning from holidays, it must be said.
It’s not always simple to recognise where the easy business is, but some very interesting numbers provide the answers as to where the “easiest” business is to be had for most advisers.
Simple and consistent content marketing of useful information to build trust and credibility, within your own network and clientele to begin with, is the most effective marketing spend. It is also the most effective way to get the low hanging fruit – and there is a lot more of it ready to be picked than most advisers realise.