The correct way to write for readers? Well, it isn't the way you were taught to write…
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

The correct way to write for readers? Well, it isn't the way you were taught to write...

November 11, 2015

by Tony Vidler

A recurring question from professionals getting into content marketing or just trying to create an audience for their brand is

“what is the correct way to write?”

The grammar-nazi’s certainly have their views, and while they may be technically correct in their critiques, those of us in business are actually a lot more interested in getting a message to resonate with an audience, rather than pass an exam.  So with this in mind, be prepared to break the rules if you want to be effective.

There is always a bit of confusion too about what we mean when we start talking about writing in the “first person”, or “third person”, so here are the differences between them (just as a recap!):

In this weeks Quick Tips video we talk about what style is the most effective in trying to communicate with readers, and in particular how to use this first and third person stuff.  One hint: writing effectively for readers sure isn’t done the way you were taught to write for teachers…

…watch the video to learn more… 

Related to this post:

Different Clients; different communications styles

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