by Tony Vidler
Most of us find ourselves occasionally dealing with a client who already thnks they know the answer to their problem,,,,they haven’t come to us for advice, they have come to us for validation of their own pre-conceived idea.
It is a challenge to get such a client to think beyond the decision they have already made….but a very simple brain-storming technique instead of a debate, or reversion to the stock standard fact-finding tools, will often open the thinking up to other possibilities.
So instead of trying to convince a client that they are wrong, or at least haven’t thought it all the way through, try a mini-brainstorming session instead.
In this quick video I explain an easy technique that you can use on a cocktail napkin to get clients to come up with some different thinking, and move in a new direction.
© 2013 Tony Vidler. All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler. Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.