by Tony Vidler 
If you want to reach retail prospects to turn into clients then Facebook can be a very effective audience-building tool, and there are a number of ways to go about creating that audience and getting engagement. One of the methods is advertising on Facebook.
If that is a good option for you there are a couple of ways that you can go about it…and one of them is better than the other.
We all know there is increasing consumer resistance to paid advertising of any sort in any medium, so while it is effective it is increasingly less effective than it was. However, a form of advertising which involves picking up on organic reach – or creating momentum from posts which have already proven to have a higher than usual level of engagement – can be very effective indeed.
In this weeks quick video we have a look at the two options to advertise on Facebook, and how to go about using the more effective method…
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