by Tony Vidler
If there is one thing that makes an immediate difference to any professional’s marketing success it is having a clear and concise value proposition.
It also seems to be one of the hardest things for professionals to articulate though, and many struggle for years trying to get it feeling right for themselves.
The process of putting it together though is not that difficult really – typically when I work through it with advisers we can get to the heart of it and have it nearly 100% spot on in just hours. That is in itself a significant breakthrough for many professionals, that leads to an immediate lift in business performance.
Because understanding what it is about you that is unique – having that point of difference – and being able to succinctly describe to your desired market how they benefit from working with you is incredibly powerful. Getting the words right so that you truly feel that it represents you well, and is genuinely focused on the good that comes from working with you, positions you beautifully as a professional adviser. It also provides enormous confidence for the adviser.
It is in effect the hook that the rest of your branding and marketing swings from.
For a quick overview of how to put your value proposition together in a powerful way, check out this weeks quick tip below.
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