There is a huge difference too between asking for referrals, and asking to be recommended. The first is usually an uneasy process, the second is usually a comfortable process for the clients. Asking to be recommended might not generate new leads immediately, it is a bit more passive than that. It is however the road to repeated referrals from satisfied clients. It is where clients become advocates for you and your business.
The key to a successful and perpetual stream of the right sort of new clients is to be referable, ensure people know that you rely upon it, exceed client’s basic expectations, and seek their testimonials. It is about generating Word Of Mouth. It really does Beat Anything Else.
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