Why have a WHY video, and what should it cover?
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Why have a WHY video, and what should it cover?

May 13, 2015

by Tony Vidler

There sure a variety of opinions on how a “WHY” video should be constructed, and what you should cover in it.  For me, most of the stuff you read and hear about how they should be just doesn’t make sense.  That’s probably because I keep thinking about it from the perspective of a potential customer….what do they want to know, and why would they watch it?

Pretty simple questions really.  And when you get right down to it, I believe the answers are pretty simple too. There are only 3 things really that you should be trying to address in a WHY video, and it is actually more helpful to think of it as a WHY ME? video actually.

The bottom line is a potential customer is only going to watch your video if you’ve passed the first couple of hurdles anyway – you’ve caught their attention; established initial (but probably very basic) credibility; and; created enough interest that they are willing to invest another couple of minutes checking you out.

So having got that far in the initial selection process what are the potential customers really looking for? It is simple:  why choose you over other possible professionals?

In this weeks quick video we look at the 3 things your WHY ME? video needs to cover if it is to be truly effective, and why you should have one at all…

…watch the video to learn more… 

Related to this post:

A surefire way to get a prospect to choose you!

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Comments (2)

  • Hey Tony,

    Good stuff. Agree on the why me video. The “€˜I got attacked by a dog when I was 12 and this is why blah blah”€™ doesn’€™t cut it with me either. Can I ask you this:€“ If one incorporates those 3 aspects how long in your view do you think the video should / can be (before consumers get distracted by the next thing as they do).

    *Gavin Latz *AFP®, Dip.FP, BA (Hons) Senior Financial Planner | Financial Coach

    Gavin Latz
    • Hi Gavin

      the age old question! It is a bit like “how long should a book be?” – the answer is “as long as it needs to be while remaining interesting”. As a general guide, I think people are comfortable with a couple of minutes – perhaps 3 if it is a good & relevant message. If you can do it in 30 seconds, all the better…BUT there is no need to hit a particular benchmark in terms of timing I don’t believe. Relevant, interesting delivery that is hitting the big questions, and anything between 30 seconds and 3 minutes will probably work just fine.

      tonyvidler
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