by Tony Vidler
One of more unusual things that has been observed repeatedly over the years is that usually there are 7 people you have to get onboard to get a corporate account as a new client….
Exactly who is in the “Magnificent 7” depends on the size of the firm, and even small firms will usually involve 7 key people in the decision-making as they include some external professional advisers in the process.
If this is generally true then one of the keys to successfully landing a new corporate as a client for your professional services business is to work out who the Magnificent 7 are in the firm you are trying to bring onboard.
In this quick video we discuss who they might be and the key to getting them onboard…
watch the video to learn more…0