So professional advisers might need to re-consider how they label – or brand – themselves.
Despite the many years of work that may have gone into earning the right to be called a Financial Planner (or any one of a number of other suitable professional qualifications), and how much distinction there might be within the industry in using such titles or qualifications, it may actually be largely meaningless to the target market.
But do people get it? More importantly, will they want one?
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