by Tony Vidler
In the never-ending search for relevance a lot of institutions struggle to provide content that their target market wants, and remain unsure about which platform to deliver news through.
A piece of research by American Century Investments threw up some interesting information for those those corporates looking to deliver content to professional financial advisers. It was a relatively small sample group (301 advisers), but nevertheless it showcased some insights:
Social media use and experience among the financial professionals was reasonably good, and where it wasn’t good it was definitely getting better than the previous year:
The types of information that advisers are looking for from institutions is reasonably consistent, and largely weighted towards receiving topical technical or market specific commentary.
It is worth remembering that this is a snapshot of what advisers want from institutions, which is not necessarily what they want from their overall social media experience.0
© 2018 Tony Vidler. All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler. Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
How Good Advisor-Marketing Happens in the Expertise Economy | Top Advisor Marketing ow.ly/ytML30qtAog
5 Tools For Remote Working - DisruptionHub ow.ly/shXs30qtPdv