By Tony Vidler
There is one really big mistake that many advisers who wish to be seen as fully independent make repeatedly. By “independent”, I am not referring to a regulators interpretation of the word, but being an independent business which is not overtly aligned to one or product manufacturers.
Running an independent business, and being able to provide objective advice and genuinely act as a broker or client intermediary when searching for solutions, is a competitive positioning point for many.
It is a valid one too, in that many consumers seek such objectivity, or independent broker service. That is not to say that working in an aligned or preferred distribution model is a bad thing, as they certainly have their advantages as business structures and for business positioning too.
The point is that those who wish to be seen as independent continue to make a common mistake of promoting other brands and confusing their target market. It is a huge mistake.
In this weeks Quick Tips video we talk about the branding mistake that many independent business owners make, and what should be done to rectify it….
Watch the video to learn more…