Consider the areas that were perceived to be valuable to consumers. There were the expected contenders such as budgeting, tax management issues, debt re-structuring, cash flow management, maximizing government benefits, life insurance and so on that presented value to some degree. There were some slightly different perceived benefits as well though, such as better lifestyle, goal setting, financial education and negotiating improved benefits and/or fees that were deemed valuable.
Like the estate planning specialist in the earlier example, the cost of good advice compared to the benefits it can produce for consumers should leave no doubt that it is valuable.
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