by Tony Vidler
What is the most powerful word in marketing?
How can we tap into the power of providing a guarantee in professional services, especially in these increasingly litigious and compliance-focussed times?
We can use it by understanding the fears of prospective customers and then addressing them in advance. We can’t guarantee product or market performance, but we can guarantee many other things that clients want.
In this quick tips video we discuss how professional services can tap into the most powerful word in marketing, and use it as a way of removing barriers to engagement – or helping more prospective clients to choose you!