by Tony Vidler
True or false?
“the largest demographic in Australia is the aged 25-65 year olds”
Given that accounts for some 60% of the entire population in any given first world nation, it is a bit of a no-brainer isn’t it?
This “amazing statistic” was cited in a presentation to the gullible as evidence of the the size of the social media landscape. No actual link was made to the proportion of the population using social, or how that related to the business opportunity for the business owners paying attention. In fact the presentation wasn’t even to Australians. Or people doing business in Australia. It was entirely unrelated to the marketplace that the business owners do business in.
It is a perfect example of the continual nonsense which is self-appointed “experts” selling services to the gullible. Leaning on statistics which are irrelevant to the audience to make bold claims of the opportunity which awaits! Such presentations are as useful as the following type of “news“:
Nonsense statistics are just nonsense.
Here’s a statistic: 94.3% of all statistics used by Guru’s are made up by the Guru’s.
I just made that up by the way, but it is a statistic nonetheless, so you can depend on it.
As an aside, during this particular presentation when being amazed by statistics from another country I thought I’d google the stats for little ‘ol NZ, where all the audience were from. Bingo: found it in 0.7 seconds:
Why couldn’t the expert presenter do that?
That is Tip Number 1: Question the Guru’s, and question their arguments.
Tip Number 2 (which I have written about before): Google the Guru.
This is why you should Google-the-Guru: you are testing THEIR credibility.
Guru stories as examples:
So here’s is something I have learned while using social media: most of the Guru’s live on Mount Stupid.
Tip Number 3: If you are going to get expert advice, get it from an actual expert.
One of the smartest things I did once I had decided to start using social was to sign on to a 10 week training course delivered by one of the Genuine Guru’s. One of the reasons why he is a Genuine Guru is because he doesn’t think he is one. He is constantly learning, evolving, adapting – and applying. “He’s real world dude” as the kids say.
It actually cost me real money to get taught real stuff by someone who really knows their stuff.
So free plug here to my own Jedi Master: Robert Caruso (@fondalo or @Bundlepost ) – you would do worse than to watch and learn from him. He happens to be on the Forbes list of the world’s Top 40 Social Media Marketing Talent along with 39 others who could be called Genuine Guru. Sure there are more than 40 Genuine Guru’s out there, there are hundreds if not thousands.
There are NOT 181,000 Genuine Guru folk out there though. 181,000 is NOT a made up statistic. That is how many are describing themselves as guru’s, ninjas, mavens or some other similar “expert” in this area. I am not one of those by the way.
But why not give myself a plug if I still have your attention?
If you need an entertaining speaker who knows a fair bit about how to use social media down at street level – like I know some stuff that works, and I know what some dumb and expensive mistakes look like, and who is good at taking the bullshit out of the business, then give me a call!
I do serious presentations.
Check out me: I am awesome (Mum always said so). (sorry, couldn’t resist trying some Guru-speak just to see what it felt like). The REAL point there is you can learn some useful stuff from amateurs like me, but it is just the stuff that get’s you headed in a right direction and gets you started. If you want to master something, you need a real master.
Follow these guiding principles and you will have mastered the art of Being An Idiot with Social Media.
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Ten Tips to Build Online Reputation ow.ly/11pa30fkHob
interesting comparator on self-employed income versus worker rates from NZ govt: ow.ly/qpYC30fkLjE