The 4 Parts of a Fabulous Business
Sales & Marketing for Professional Services

The 4 Parts of a Fabulous Business

November 15, 2013

by Tony Vidler

How can you tell when your business is Fabulous: it is working well and completely on track?


When four things are in alignment

  1. The customers perception of your business matches
  2. The culture within the business, which matches
  3. The vision of how the business should be, and,
  4. Every Stakeholder feels they are getting good value and a fair return.

A great business is more than just making money.  As well as making good money the business must be doing something you feel worthwhile which supports your own values and aspirations, as well as delivering something which customers feel to be great value, as well as having a culture internally that creates engagement, pride and a sense of purpose.

You can create a good business that makes money without one, or perhaps 2, of these elements.  But when all 4 come together, you create a fabulous business.


© 2013 Tony Vidler.  All rights reserved.
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