by Tony Vidler
Online reviews of virtually everything – including professional advisers – are now part of the landscape. They aren’t “coming”…they are here now and gathering momentum.
Consumers are used to leaving their opinion about their service experience on Menumania, Tripadvisor and a thousand others…and they will increasingly leave their opinions online about the expertise and experience of working with professionals too.
We cannot fight it, even if we wanted to. The only viable choice is to “embrace it” and try and make it work as best you can for your own brand and business positioning.
In this weeks quick tips video we discuss the rise of the online review platforms and 5 things professionals should do to try and make it work for them…