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"Be Someone" if you want to stand out and succeed.
by Tony Vidler        A professional service business built around a product is not a good service business.   A professional service business should be built around either the “service” part, or the “professional” part.  Or perhaps both.   Many of todays professionals seem to still not get it though, and think marketing is about […]
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6 Steps to becoming the “Go To” Adviser
by Tony Vidler        “The modern sales professional doubles as an information concierge – providing the right information to the right person at the right time in the right channel.  Socially surround your buyers and their “sphere of influence”…”   Jill Rowley; Oracle.   The phrase “information concierge” captures the essential strategy for professional positioning […]
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Are you sure your clients know what else you COULD do for them?
by Tony Vidler        All too often advisers are disappointed to find that a client has done business elsewhere…that their “main” adviser could have done for them!   The reason is usually a very simple one: the clients do not know everything we could do for them.  Or perhaps they did know, but forgot.  Or […]
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