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Sell holes, not drills, to get more customers
by Tony Vidler When people go to the hardware store and buy a fantastic electric drill they are not usually terribly interested in the drill itself. They want a hole. This is an elementary truth about consumers buying behaviour They buy products for what the products can do for them, not because […]
by Tony Vidler You should post on social media once a week. No. You should post 6 times a day! ummmm….how much is right? The short answer is “it depends”. It depends on the platform you are using, and it depends on your target audience and their appetite for content […]
3 things will get you attention and traction with Twitter.
by Tony Vidler “How should I use Twitter” is the question which follows the decision to embrace it. In other words, how do you get Twitter attention and then get traction with a following? There has been a paradigm shift in recent years as more and more information is available, and on more […]
by Tony Vidler While I am a fan of “measuring to manage well”, some things just can’t be measured accurately. That’s why I believe we should forget what the ROI of social media is, in the conventional sense. Here’s the metric that matters most when it comes to using social media for marketing: […]
Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods. As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
by Tony Vidler Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you. It is worth getting right too, because Twitter is full of prospects who are engaged. That is one of the […]
by Tony Vidler Loads of social media channels are great for business, but nothing fills the marketing funnel quickly quite like Twitter in my experience. Everyone understands the “fill the funnel” concept of course, and the number one challenge for most professional services firms is getting the necessary volume of potential clients into […]
by Tony Vidler Professionals still seem to be hesitant about Twitter, but it is well worth taking a look at Twitter if you are wanting new ideas for your business, or for content to use with your audience. Whether those new ideas are about how to prospect or improve your marketing, or deep […]
Big Ticks: Best Stories For Professional Advisers This Week
by Tony Vidler Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read, as they are […]
by Tony Vidler “Advisers are finding success using social sites to cull prospects, build their brand, communicate with clients and improve their referral network” according to a recent article by Liz Skinner. Apparently some 85% of advisers in the US are now actively using social media if the results of a survey of just […]