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10 Steps to an EFFECTIVE Marketing Plan
by Tony Vidler         There are 10 big steps to developing an effective marketing plan.  “Effective” in this context means a marketing plan which will get you enough of the right sort of customers for the resources you have available.  Getting results with the limited time and money you have in other words. The 10 […]
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Your Marketing Tactics? Well, it depends…
by Tony Vidler        Which marketing tactics are worth considering for your professional promotion largely comes down at the start to being clear about your desired positioning.  Are you wanting to be seen as a “General Practitioner” or are you trying to establish a position as a “Specialist” for a start?   The tactics that […]
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happy-client
Creating Happy Clients Is Not Enough
by Tony Vidler        Creating and keeping happy clients IS essential for the success of a professional practice.  There is no question about that.  But is it enough to help a practice grow at a greater than industry average pace?   I don’t believe so.   Being a great practitioner and running an efficient & […]
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Here is how to work out WHERE to compete
by Tony Vidler        A cornerstone of great strategy is understanding where to compete in the market…or rather, which area of expertise or service offering to lead with in the marketing efforts.   Once the target market clients have been worked out (so we know who we want to appeal to) we have to decide […]
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