recommendation

Create Top Of Mind Awareness With Your Own Clients First

November 14, 2025

Who do most people turn to first for financial advice? Whoever is “top of mind”…and who is that usually? Their family. Research in multiple countries and jurisdictions repeatedly shows that the number one source of…

Read more

Make your client testimonials REALLY stand out!

May 9, 2025

Yeah, yeah, yeah….Client testimonials are good. We should all collect them. We should all display them on our website and stuff…. …but then line after line of typed text just looks the same as everyone…

Read more
cenrte of influence prospecting

Which prospecting method delivers the best results?

February 26, 2021

The prospecting method that keeps on delivering the most opportunities is Referrals. A distant second in the source of new clients for advice firms is Centre of Influence referrals. Research by the Financial Planning Association…

Read more