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brand-you
Marketing Your Firm, and Marketing You are 2 different things
by Tony Vidler        Understanding that marketing your firm and marketing you are 2 separate things is something that most professionals seem to overlook, or perhaps not understand.   For most of us there are at least 2 brands at play in the market (if not more), being the corporate brand of the practice or […]
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marketing your reputation
What The Kardashian’s Can Teach Us About Reputation Marketing
by Tony Vidler        For many successful advisers their reputation is the critical marketing success factor in their careers.  And who has done reputation marketing – or “famous just for being famous” – better than the Kardashians?   Reputation in professional services often drives more recommendations or referrals that lead to new business than practitioners […]
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ideal-prospects-call-you
Getting to the point where “Ideal Prospects Call Me!”
by Tony Vidler        Who doesn’t want to be getting to the point where “ideal prospects call me” – and preferably continuously.  Being so busy with new client opportunities that you just can’t handle them….So many incoming calls from ideal prospects in fact that we have to put our fees up just to control the […]
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business owner to business owner
Peer-To-Peer Marketing: it’s just one Business Owner to another
by Tony Vidler        Research keeps telling us that peer-to-peer marketing, or old fashioned word-of-mouth advertising and recommendations, is still the most effective form of marketing there is.  Virtually no discriminating consumer today trusts advertising – and virtually all consumers who are prospective professional services clients are discriminating in that they are increasingly selective, wary […]
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Share your opinion
Share Your Opinions If You Want To Get Noticed
by Tony Vidler        A core objective of great marketing is to get noticed, and what generates more notice than strong, well articulated and thoughtful opinions on topical issues?   Forming and then delivering an opinion is what professional advisers do for a living. With every client and every engagement opinions are created and expressed.  Virtually […]
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8 Reasons Financial Advisers Should Have A Blog
by Tony Vidler        Every financial adviser should have a blog by now…especially now when so many consumers have so many questions about money, and so much time to google them, and so many opinions to read that it is overwhelming.  Becoming a trusted voice online has probably never been easier for an adviser in […]
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customer service pays for financial advisors
Professional Service: There’s extra money going the extra mile
by Tony Vidler         Often professionals forget how valuable the service bit is in a “professional service” business. Everyone has heard some story about how a business did well from going the extra mile for a customer…but rarely do you hear about a professional services business that has a standing process for going the extra […]
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Pro Bono Pays In The Long Run
by Tony Vidler        Pro bono is a novel concept for many in an evolving profession – working for free for the public good.  But pro bono pays in the long run in a number of ways for a professional.  It may sound counter-intuitive but giving away your knowledge, skill and time for free is a […]
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influencer soft skills
The Adviser as an Influencer
by Tony Vidler        The financial adviser is supposed to be an influencer…our role is to influence others to make better decisions than they would otherwise have made.   In order to become a more effective adviser the ongoing development of the skills that are required to deliver influential advice should be deliberately developed.  But […]
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Your Reputation IS Your Personal Brand – and it is what matters most
by Tony Vidler        For most advisers the only brand that truly matters is, or should be, their personal brand.  Not the corporate brand, or licensees brand, or dealer group or avourite financial insititutions…YOUR brand.  And when it comes to your personal brand, reputation is everything really.   A lot of professionals get their branding […]
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