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1 Thing Connects With Consumers Better Than Everything Else
by Tony Vidler If you really want to reach out and connect with consumers then it makes sense to look at using the communications method the overwhelming majority prefer: text messaging. SMS. Text. Texting. Call it what you will…study after study shows the effectiveness both in terms of the proportion of consumers who […]
by Tony Vidler Do you know what business you are in? Are you marketing that? Are you marketing what it is you actually DO, rather than what you know or who you are…or worse: you are marketing some other businesses products and brand? Many professionals focus their marketing message on the […]
What A Practice Needs In Order To Achieve Exceptional Growth
by Tony Vidler Not everyone wants to have a business which achieves exceptional growth. Some want a business which just produces a steady income, or a job, and that’s ok. If on the other hand you aspire to have a high growth firm there are a couple of pretty important strategic decisions to nail. […]
The powerful marketing tool that you use every day, but hardly use for marketing. But should!
by Tony Vidler The most powerful marketing tool most professionals have is the one they use hundreds of times each day, but which they usually do not do any marketing with. email. Love it or loathe it, we all use it. It is not going away anytime soon, and it is not about […]