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powerful-email-marketing
The powerful marketing tool that you use every day, but hardly use for actual marketing
by Tony Vidler        The most powerful marketing tool most professionals have is the one they use scores of times daily, but which they usually do not do any actual marketing with.   email.   Love it or loathe it, we all use it.  It is not going away anytime soon, and it is not about […]
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An easy way to get noticed in a busy world by Prospects
by Tony Vidler        You often have to do something different to cut through the market noise and get noticed.   In the digital age it can be remarkably effective to go low-tech, and re-visit some of the old ways.  There is little doubt that very few people invest the time in creating and delivering […]
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text-marketing
1 Thing Connects With Consumers Better Than Everything Else
by Tony Vidler        If you really want to reach out and connect with consumers then it makes sense to look at using the communications method the overwhelming majority prefer: text messaging.   SMS. Text. Texting.  Call it what you will…study after study shows the effectiveness both in terms of the proportion of consumers who […]
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marketing-what-you-do
Are You “Marketing” The Right Message?
by Tony Vidler        Do you know what business you are in?   Are you marketing that?   Are you marketing what it is you actually DO, rather than what you know or who you are…or worse: you are marketing some other businesses products and brand?   Many professionals focus their marketing message on the […]
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achieve-exceptional-growth
What A Practice Needs In Order To Achieve Exceptional Growth
by Tony Vidler        Not everyone wants to have a business which achieves exceptional growth.  Some want a business which just produces a steady income, or a job, and that’s ok.  If on the other hand you aspire to have a high growth firm there are a couple of pretty important strategic decisions to nail.   […]
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