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The Shortcut To Creating Trust
by Tony Vidler        Simply creating trust with a prospective client is the initial hurdle to having them engage in the advice process.  To be fair the required level of trust initially is relatively low – can they trust you not to waste their time…can they trust that you really know what you are doing….can […]
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advertising for lead generation
Is Advertising For Lead Generation Dead?
by Tony Vidler        I’ve been running a terribly unscientific survey to find out if advertising for lead generation is dead for todays financial advisers.  Basically the deeply analytical process has consisted of me asking advisers continually for the last couple of years whether they are doing any advertising, and what results in the way […]
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valuable linkedin marketing
How to use your most valuable online real estate well!
by Tony Vidler  The most valuable piece of online “real estate” any professional has today is their LinkedIn Summary section.  It is searchable content, and there is LOADS of room to tell your story or compelling points of difference, or highlight your expertise….yet so many professionals barely use 50% of the space allowance, and even […]
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online-review-of-adviser
Taking advantage of Online Reviews of YOU
by Tony Vidler        Online reviews of virtually everything – including professional advisers – are now part of the landscape.  They aren’t “coming”…they are here now and gathering momentum.   Consumers are used to leaving their opinion about their service experience on Menumania, Tripadvisor and a thousand others…and they will increasingly leave their opinions online […]
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SEO
Figure Out Where To Compete In “Search”
by Tony Vidler        Online search matters for every professional today, no matter what sort of practice they are trying to build or what type of clients they are trying to attract.   It matters even if you think you aren’t using digital marketing tactics.    Because even if you are marketing in traditional (offline) […]
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