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The Shortcut To Creating Trust
by Tony Vidler        Simply creating trust with a prospective client is the initial hurdle to having them engage in the advice process.  To be fair the required level of trust initially is relatively low – can they trust you not to waste their time…can they trust that you really know what you are doing….can […]
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client-testimonial
Why You Need PLENTY Of Positive Consumer Reviews
by Tony Vidler        Experience reviews…consumer reviews…I blame TripAdviser for it; but maybe it wasn’t them…Whatever, everyone out there now expects to be able to give a review of any business, and read others reviews of that business.  In fact they can’t wait to provide their opinion of your business. It has become the norm. […]
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online-review-of-adviser
Taking advantage of Online Reviews of YOU
by Tony Vidler        Online reviews of virtually everything – including professional advisers – are now part of the landscape.  They aren’t “coming”…they are here now and gathering momentum.   Consumers are used to leaving their opinion about their service experience on Menumania, Tripadvisor and a thousand others…and they will increasingly leave their opinions online […]
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SEO
Figure Out Where To Compete In “Search”
by Tony Vidler        Online search matters for every professional today, no matter what sort of practice they are trying to build or what type of clients they are trying to attract.   It matters even if you think you aren’t using digital marketing tactics.    Because even if you are marketing in traditional (offline) […]
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