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online-review-of-adviser
Taking advantage of Online Reviews of YOU
by Tony Vidler        Online reviews of virtually everything – including professional advisers – are now part of the landscape.  They aren’t “coming”…they are here now and gathering momentum.   Consumers are used to leaving their opinion about their service experience on Menumania, Tripadvisor and a thousand others…and they will increasingly leave their opinions online […]
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SEO
Figure Out Where To Compete In “Search”
by Tony Vidler        Online search matters for every professional today, no matter what sort of practice they are trying to build or what type of clients they are trying to attract.   It matters even if you think you aren’t using digital marketing tactics.    Because even if you are marketing in traditional (offline) […]
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trusted-adviser
The Shortcut To Trust For Professionals
by Tony Vidler        Creating sufficient trust with a prospective client is the critical initial hurdle to having them engage with a professional advice process.   We need to have potential clients open up about their financial history, health and family issues, their future dreams and aspirations….all the deeply personal things that they generally don’t […]
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client-testimonial
Why You Need PLENTY Of Positive Reviews
by Tony Vidler        I blame Uber for all of this.  But maybe TripAdviser started it…Whatever, everyone out there now expects to be able to give a review of any business, and read others reviews of that business.  it has become the norm.   Positive reviews of a business are a pretty serious driver of trust […]
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