marketing strategy Archives - Page 2 of 5

A Value Proposition is simply about the value for THEM

by Tony Vidler Financial advisers generally struggle to create a value proposition that accurately expresses how they work differently, or what makes them special compared to others. It isn’t that they don’t have points of difference, or that they struggle to put ideas into words…generally they are very good at both. Each adviser has […]

The Art Of Giving Suitable Advice Which Is Defensible

by Tony Vidler The most challenging area in forming a professional opinion is ensuring that it is “suitable advice”, as what is suitable is subjective – until the time comes somewhere in the future to see if the advice actually worked. Despite the issue of nobody actually knowing whether advice really was suitable much […]

Do you actually have a Strategy?

by Tony Vidler Nearly every financial services firm says they have a strategy. Which is remarkable really, as creating a competitive strategy is actually difficult usually. Especially if you don’t know what “strategy” is to begin with. Many practices have a plan, and that plan is usually full of tactical decisions and thinking. […]

Which Clients To Keep; Which Ones To Fire

by Tony Vidler More clients is good, right? But when you have plenty of clients on the books the question becomes which clients to keep. Or which ones to get rid of. Actually, advisers should be constantly asking these questions regardless of how big their book of clients actually is. They are not questions […]

Generalist or Specialist, You Can Still Achieve Exceptional Growth

by Tony Vidler Some advisers opt to head down either the generalist or specialist path simply becuase that is what gives them professional satisfaction – and it is not about achieving particular commercial objectives. They work the way they do because they enjoy it. Not everyone wants to have a business which achieves exceptional growth […]

The Cyborg Practice: Blending Robos With Advice

by Tony Vidler Future advice practices will be cyborgs; blending robos with advice. Robotic product and solution delivery together with humans managing relationships and working on strategy will be the single commercial “organism”. You see, I am convinced that robo-advice models will succeed and prosper. I am also convinced that human advisers will […]

Where will the greatest disruption to your practice come from?

by Tony Vidler Disruption has long been a feature of financial services distribution. Disruption constantly occurs with new market entrants, product innovation, shifting strategic focus on the part of suppliers in relation to control or autonomy of distributors….but disruption has typically come from within the industry itself. Some years ago I read a piece […]

Why Advisers Need To Invest In Their Businesses. Now.

by Tony Vidler Financial advisers really need to invest more into their practices. Now. More money, more thinking, more strategy….more leverage. Even those who have been investing probably need to invest more. For decades financial advisers have been able to to operate “lifestyle” businesses. It has enabled them to largely choose when they will […]

Using Practice Technology As A Competitive Advantage

by Tony Vidler Everyone is looking for a competitive advantage, an edge over the firms offering similar services. Often those competitors are offering essentially the same services, with the same processes, and the same infrastructure…but…how one implements and uses practice technology is an area that often has untapped potential to provide business advantages. […]

Creating Happy Clients Is Not Enough

by Tony Vidler Creating and keeping happy clients IS essential for the success of a professional practice. There is no question about that. But is it enough to help a practice grow at a greater than industry average pace? I don’t believe so. Being a great practitioner and running an efficient & […]

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