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The Shortcut To Creating Trust
by Tony Vidler        Simply creating trust with a prospective client is the initial hurdle to having them engage in the advice process.  To be fair the required level of trust initially is relatively low – can they trust you not to waste their time…can they trust that you really know what you are doing….can […]
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Gaining Insights From Listening To Customers
by Tony Vidler        Buying a “bread making machine” provided fantastic insight into the value of “listening”.  Specifically, how listening to customers leads to innovation which in turn can lead to decades of prosperity for a business.   The particular brand of bread-maker that was deemed absolutely essential to our household is made by an […]
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