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4 Ways to make your emails more effective marketing tools!
by Tony Vidler        Your emails should be effective marketing tools, because there is no doubt that the most frequently used method of business communication today is still email.  One could go so far as to say it is still the dominant digital marketing medium. If it is the dominant communication medium and already costing […]
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effective-email-marketing
How to make Email Marketing even more effective
by Tony Vidler        Email marketing is a proven winner if done well, and one which is almost made for professional services firms to use more effectively than other sectors perhaps There are some fundamentals which go into making any email marketing campaign good of course, and we cover some of those in this weeks […]
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We should be using more video with email
by Tony Vidler        If you aren’t using video with email to educate and engage clients and prospects yet, why not?   It seems an odd thing with everyone having smart phones that can take high quality video’s on the spot, and with everyone also drafting and sending perhaps a 100 emails a day, but […]
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what-is-good-content
What is “Good” Content To Use In Your Marketing?
by Tony Vidler        With prospects taking longer than ever to convert into clients, “good” content has become king as that is what keeps them engaged as they move along their buying journey.  Notice I said “good” content…..not just any old content.   But what is “good”?  Content which is good is the content which […]
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powerful-email-marketing
The powerful marketing tool that you use every day, but hardly use for actual marketing
by Tony Vidler        The most powerful marketing tool most professionals have is the one they use scores of times daily, but which they usually do not do any actual marketing with.   email.   Love it or loathe it, we all use it.  It is not going away anytime soon, and it is not about […]
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Are you making the most of your email marketing opportunities?
by Tony Vidler        Possibly THE most important marketing tool any adviser has is email.  It is the critical link between marketing and sales….the thing that connects the leads, or opportunities created by your marketing efforts, into engaged prospects and ultimately clients as it is the primary means of moving to personalised advice or engagement.   […]
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send-emails-how-often
How often is too often to send emails?
by Tony Vidler        “How often should I send emails?” is the perpetual question asked by professionals who are beginning to build an engagement marketing system or lifting their client communications and services standards.   The objective is to find that balance between being continually present, but without being a nuisance.   The bad news is […]
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A simple way to boost your ROI with your daily emails
by Tony Vidler        Have you thought about the ROI you get on your daily emails?  Probably not, because rarely do we think of the 100 emails we send 1-to-1 daily as “marketing” so we also don’t think of them in terms of the return on investment either.  But we should…in fact it might just be […]
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How to make sure email marketing is effective
by Tony Vidler        Effective email marketing is a lot tougher now than just 2 or 3 years ago, yet it is still one of the most effective marketing methods available if we get it right.   In the old days, say 4 years ago, a good mailing list together with a branded email platform and […]
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smartphone means smarter marketing needed
“My Phone is My Life” – Smartphones mean smarter marketing is needed
by Tony Vidler        Today’s professionals know it because we are them: Our smartphone is our life.   Is our marketing smart enough in the smartphone world though?   In little old New Zealand alone there are now more phones than humans, and 70% of the humans are using smartphones.  In fact they are using […]
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