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“My Phone is My Life” – Smartphones mean smarter marketing is needed
by Tony Vidler Today’s professionals know it because we are them: Our smartphone is our life. Is our marketing smart enough in the smartphone world though? In little old New Zealand alone there are now more phones than humans, and 70% of the humans are using smartphones. In fact they are using […]
by Tony Vidler Prospecting today is a continual process, not a series of one off actions as it once was. Eons ago when financial advisory work was essentially just a continual series of product sales the prospecting required to be successful was repetitive and continual, but each prospecting call was a one-time […]