effective marketing message

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 307 other followers

sidebar_tony
Facebook: 7618628, Twitter: 14054, LinkedIn: 689
Incentives For Clients: What is appropriate?
by Tony Vidler        What incentives are appropriate for encouraging clients to refer?  Or to just call you to seek additional advice? Or to promote a particular concept or product?   Why provide incentives at all?  Surely if the product or the advice is good value in itself then no further incentive is needed?   These […]
Read more.
effective marketing
The Secret To Creating Effective Marketing Messages
By Tony Vidler  CFP  CLU  ChFC For any marketing message to be effective there are a number of things that one has to get right – but there is a bit of a formula!   The first “secret” in effective marketing messages is that they are written for an individual reader.  We are trying to create […]
Read more.
Why advertising doesn’t work sometimes
by Tony Vidler        At some point most professionals consider using advertising as a means of lead generation, and often times it doesn’t work quite as well as they hoped.   The most obvious reason why advertising doesn’t work sometimes is because the wrong medium, or channel, has been chosen to begin with.  The people […]
Read more.