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5 Lessons From The Post Mortem of a Marketing Campaign Disaster.
by Tony Vidler        You should always do a post mortem on marketing campaigns. There are always lessons to learn and apply to improve future marketing campaigns.  Sometimes the ones with the greatest lessons are the ones that were a complete flop. This the post mortem from one I observed – and did NOT approve of […]
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What is the missing ingredient in your marketing campaign?
by Tony Vidler        There are some great and clever marketing campaigns put together by professional services firms and their marketing advisers, and they often get “good” results.  Typically one thing stops them from getting great results:   The follow through.   Just like a great golf swing, what happens in the first half is only…well…”half […]
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5 Big Reasons Why Marketing Campaigns Fail
by Tony Vidler        We learn as we go in professional services, and that is especially true when it comes to analysing why a marketing campaign was a “fail”.   To be fair, few of us are trained in marketing at all so we do have to figure it out as we go along, and […]
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