business development Archives - Page 5 of 5

Grow Great People If You Want To Grow A Great Business

by Tony Vidler It is terribly simplified of course, but if you want to grow a great business then you need to grow some great people at some point in the process. If we want to learn how to grow great people then it seems a good idea to think about how the people who […]

Where to begin with social media marketing?

by Tony Vidler As professional advisers are more often than not still contemplating how to use social media as part of their overall marketing and client communication strategies 3 huge questions dominate their thinking: 1. Which social media platform should I use? 2. What should I post or publish? 3. How often should I […]

What is the point of an expensive CRM system?

by Tony Vidler An adviser who plans on being in the business for another couple of decades asked what the point is in paying for an expensive and fancy CRM system. Honest. He did ask that. He has a list of clients in Outlook and has the clients home addresses, phone numbers, and sometimes […]

3D Marketing: There IS more than one dimension

by Tony Vidler There is a tendency for those in professional services to see marketing in a single dimension whereas it really is multi-dimensional. Typically marketing is seen as being one of two quite different things – and neither are entirely right in themselves. It is either something “strategic” and broad and slightly fuzzy, […]

The Financial Adviser Dinosaur: Not yet extinct

by Tony Vidler Despite all the changes in financial services over recent years the “Financial Adviser Dinosaur” is far from extinct. Bear in mind that pretty much everything I know about dinosaurs has been learned from watching all the Jurassic Park movies – twice, so I am a bit of an authority on them. […]

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