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Peer-To-Peer Marketing: it’s just one Business Owner to another
by Tony Vidler Research keeps telling us that peer to peer recommendations, or old fashioned word-of-mouth advertising, is still the most effective form of marketing there is. Virtually no discriminating consumer today trusts advertising – and virtually all consumers who are prospective professional services clients are discriminating in that they are increasingly selective, wary […]
by Tony Vidler The financial adviser is supposed to be an influencer…our purpose is to influence others to make better decisions than they would otherwise have made. In order to become a more effective adviser the ongoing development of the skills that are required to deliver influential advice should be deliberately developed. But […]
by Tony Vidler Creating a value proposition that truly differentiates a professional and resonates with the target market audience is one of the hardest things to create, and one of the most important. It is THE thing which sits at the centre of all your marketing if you get it right. It becomes […]
How to get better positioning with LinkedIn Endorsements
by Tony Vidler A feature of LinkedIn which is particularly helpful to a professionals’ positioning is the “Skills & Endorsements” section of your individual profile. This section is only helpful though if it fairly reflects you expertise and there is a reasonable volume of support attesting that you do have that expertise. Unfortunately this […]
By Tony Vidler During a panel discussion this week with a collection of professionals from various parts of industry, one of the speakers was the CEO of one of the largest national real estate firms, and she dropped a bombshell in terms of how much their business has changed in just the last few years, […]
by Tony Vidler Blogging is one of the best business development tools for professionals wanting to establish expertise and authority publicly. The statistics tell us that it matters to the people who we want as customers, even if you personally don’t feel there is much merit in blogging. For instance: Companies in […]
Many financial services firms & advisers have mistaken asset allocation calculator questionnaires for risk tolerance tests.
Here are 10 common myths about risk tolerance.