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Building Your Reputation: Talk About The Elephants In The Room
by Tony Vidler        When Accountants struggle to create a universally good reputation for their industry then we are going to have a real battle doing so.  If they only get rated as “High” or “Very High” in professional ethics and honesty by half the population then what chance that an Insurance Broker will rank […]
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Reward the right behaviour – or it will kill your practice
by Tony Vidler        We tend to get the behaviour which we reward repeatedly.  Kindergarten teachers know it, so why don’t the leaders of professional services firms know it and use it?   Here are a couple of real examples of how this plays out: In one instance it was watching a previously excellent professional […]
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Pro Bono work: is there a different professional standard?
by Tony Vidler        An odd question perhaps…however I have been questioned on whether pro bono work carries some lesser responsibility on the part of an adviser.  My answer: Why would pro bono clients deserve any lesser standards of ethical behaviour, professional competency or application of skill?   Furthermore; why would any adviser risk compromising […]
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