by Tony Vidler
One of the ethical challenges for professionals is how to appropriately recognise the value of a great referrer or Centre-Of-Influence.
A little kickback on the sly?
Don’t talk about it and pretend there is no commercial significance?
Not great for maintaining trust long term.
It doesn’t have to become a dilemma if you follow a few basic principles and understand precisely where your own moral compass sits to begin with.
In this weeks Quick Tips video we talk about how to handle a potentially dangerous discussion in such a way that everyone feels good about – and looks good from it……which is the small matter of whether you should or shouldn’t remunerate a referrer…
…watch the video to learn more…