by Tony Vidler
Too many referrals today are not converting into clients for too many professionals – and all too often the professionals are puzzled about why that is.
Typically it comes down to us not looking good enough on line. Todays referrals usually do a quick search before deciding whether to meet with you or not – even though their peer or friend has recommended you.
It turns out that often we don’t look so good online and that becomes a bit of turn off for the prospective clients. When I say “don’t look good online” we aren’t talking about long forgotten wild nights from university or college days suddenly turning up online…but the fundamentals of positioning and marketing ourselves professionally. That is the area where many professionals are falling down…and losing ideal prospective clients.
In this weeks video we have a good look at the reasons consumers say they decided not to work with a professional, and then we talk about some of the things we can do to fix it – and hopefully lift that conversion rate on great leads…