by Tony Vidler
Becoming an authority is the thing that almost certainly guarantees you will continue to get enough business to have a decent livelihood.
It is one of the key principles of influence identified by Cialdini, and for many in professional services it is a career aspiration. The process of getting there is often not understood though, yet the pathway is remarkably straightforward. So straightforward in fact that I can’t make it last more than 5 steps.
Executing those 5 steps successfully is not easy though, and there is undoubtedly a lot of areas where a professional can slip up or get their positioning wrong. But the process – or the pathway – is easy to understand.
In this weeks quick tips we run through the 5 key steps that are required in order to become an Authority in your field…
Watch the video to learn more…
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