The pathway to becoming An Authority
Quick Tips Videos & Sales & Marketing for Professional Services

The pathway to becoming An Authority

November 9, 2016

by Tony Vidler  CFP logo   CLU logo  ChFC logo

being-an-authorityBecoming an authority is the thing that almost certainly guarantees you will continue to get enough business to have a decent livelihood.


It is one of the key principles of influence identified by Cialdini, and for many in professional services it is a career aspiration.  The process of getting there is often not understood though, yet the pathway is remarkably straightforward.  So straightforward in fact that I can’t make it last more than 5 steps.


Executing those 5 steps successfully is not easy though, and there is undoubtedly a lot of areas where a professional can slip up or get their positioning wrong. But the process – or the pathway – is easy to understand.


In this weeks quick tips we run through the 5 key steps that are required in order to become an Authority in your field…

Watch the video to learn more…

You might also be interested in this related article:
 You are probably closer to being “An Authority” than you realise!
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